Tourism Promotion Programme for 2010 Adopted

Minister of Culture, Sports and Tourism Hoang Tuan Anh has signed a decision to approve the National Tourism Promotion Programme 2010.

 

Under the programme, Vietnam’s tourism potentialities will be introduced in both domestic and foreign markets through mass media, magazines and televisions like CNN.

 

The tourism industry will focus on building publications and attend international tourism fairs. This year, tourism authorities will arrange local tourism firms to participate in international fairs and exhibitions like JATA (Japan), TRAVEX 2011 and ITB - ASEA (Singapore), MITT (Russia), ITB (Germany), FITUR (Spain), road shows in Australia, Taiwan and Myanmar. Other tourism promotion activities include the launch of new caravan tours between Vietnam, Laos, and Thailand, and the provision of tourism database.

 

To better advertise the Vietnamese beauty, the tourism industry will organize Fam-trips for travel firms from Europe, Northeast Asia, the Middle East, China, Cuba, and ASEAN. It will also host Press-trips for foreign journalists to contemplate Vietnam’s beautiful tourist sites.