In late November, nine bid packages in the domestic demand stimulus programme are officially announced. With the exciting atmosphere of the recent promotion month in Hanoi, this large programme will be another buffer towards the goal of making Vietnamese goods further present in almost all rural areas in coming time.
Mr Hoang Tho Xuan, Head of the Domestic Market Policy Department under Ministry of Industry and Trade (MoIT), says that nine bid packages have just been fixed by the MoIT. This is the first domestic demand stimulus programme implemented by the MoIT. It is also the key activity of the Ministry to campaign “Vietnamese people prioritize consumption of Vietnamese goods.”
“Nine stimulus packages signed by the Finance aims to be completely completed by 2011. If these packages are carried out effectively, helping boost consumption of Vietnamese goods and stimulate domestic purchasing power, the Government will have other similar long-term programmes,” emphasizes Mr Xuan.
On 24 April 2009, the Prime Minister promulgated a decision to add VND51,022 million from the state budget provision for risk of 2009 to implement the domestic demand stimulus programme 2009. This is one of the activities to implement the Government’s policy on urgent solutions to prevent economic recession and to guarantee social welfares.
However, in order for the domestic demand stimulus programme to bear fruit, Mr Xuan believes that it is necessary to seek more ways for goods to penetrate rural areas and industrial zones. “In stead of opening fairs, Vietnam should organize mobile sales service, provide training for this service,” she says.
Also according to Mr Xuan, together with implementing the domestic demand stimulus programme in response to the campaign “Vietnamese people prioritize consumption of Vietnamese goods”, the MoIT instructs enterprises within the sector to provide good service, improve their product quality and offer competitive price.
Bringing Vietnamese goods to rural areas has drawn widespread attention, initially building their confidence in domestically made products, helping Vietnamese brands have better standings in the market. However, economic efficiency is not high due to high cost of transportation, business premises renting, organization, marketing and security.
Mr Xuan analyses that rural people mainly demand for goods of medium quality and lower prices compared to other products available in the market. As such, to maintain consumer taste, it is necessary for the MoIT and enterprises to build a specific roadmap to help maintain consumer taste and their trust in Vietnamese goods.
Huong Ly
Vietnamese
