Bringing agricultural products onto e-commerce platforms has opened a new door to boost sales for traders, producers and consumers of agricultural products in Thai Nguyen province.
Defining e-commerce as a new way to help agricultural products, including OCOP (One Commune One Product) products, competition in the market and consumer connectivity, many businesses, producers and cooperatives in Thai Nguyen province have actively sought exchanges to register and find outlets, enabling themselves to gain access to major distribution channels.
Mr. Nguyen Ngoc Tuan, Chairman of the Thai Nguyen Farmers Association, said, in the era of Industry 4.0, promoting e-commerce applications to support and expand consumer markets is really becoming a vital business trend.
There are a lot of factors needed to be fulfilled to trade agricultural products. In addition to concentrated production, traceability, code, safety standards, introducing products to contract-signing partners is very important. Therefore, in the coming time, organic agricultural products need to be brought to e-commerce platforms. At the same time, the farmer association will strengthen coordination with relevant agencies to deploy, inspect and control food origin in the market. Besides, traders, producers and cooperatives are necessarily encouraged to deploy electronic traceability, and build websites to promote products to improve transparency, competitiveness and brand sustainability.
Bringing agricultural products to e-commerce platforms enables producers and traders to promote and expand markets and adds more convenience for buyers. Not only sending to local e-commerce exchanges, many units have also actively approached other platforms such as Voso.vn, gcaeco.vn and postmart.vn.
Mr. Ha Quang Vu, Deputy Director of Thai Nguyen Trade Promotion Center, said, e-commerce platforms help businesses, cooperatives and farmers to distribute agricultural products to the community through online sales. This is also an information channel for businesses to promote their brands and product images on the e-commerce market system easily, conveniently and effectively, free of charge.
Source: Vietnam Business Forum