Ba Ria – Vung Tau Tourist Joint Stock Corporation: Product Diversification for Stronger Growth

3:29:38 PM | 11/1/2013

As a famous brand name in the tourism sector, Ba Ria – Vung Tau Tourist Joint Stock Corporation (Vungtau Tourist) is always a reliable address for domestic and international tourists whenever coming to Vung Tau for a visit. In the coming time, Vungtau Tourist will continue to diversify its tourism products and develop unique products to further satisfy customers.
After a period of establishment and development, Vungtau Tourist has now gained a firm standing in the market. In addition to the brand name of Vungtau Tourist, other units under direct management of Vungtau Tourist including VTTEX, VTTOUR, OCEAN PARK, Sammy Hotel and Thuy Van Hotel, are also well known. Particularly, with the brand name of OCEAN PARK, Bien Dong tourist area has become a friendly and trustworthy address for tourists in neighbouring provinces and cities, generating annual turnover of over VND50 billion and serving some 650,000 tourists. Vungtau Tourist pays special attention to investing in the development of projects in order to create unique tourism products and thereby diversify its product range.
According to Mr Tran Tuan Viet, General Director of Vungtau Tourist, said this year the company has a great advantage because it receives assistance from leaders of Ba Ria – Vung Tau province and Vung Tau City. Special attention is paid to boosting tourism development. In addition, Vungtau Tourist’s business strategy always regards promoting strengths and improving service quality as the two basic factors for the success of the company.
Sharing about the objectives of the company in the coming time, Mr Tran Tuan Viet said, “Vungtau Tourist identifies tourism to be the major business sector of the company. We will keep accelerating the reallocation of resources to focus on tourism projects of high sustainability and effectiveness, such as: upgrades and investment in beach tourism areas to meet higher demand of tourists and further completion of the accommodation system of Vungtau Tourist in Vung Tau City.”
In addition, the company will also develop new products and tours to better serve tourists’ demand and taste.
Bao Ngoc