Building and Protecting Corporate Brand Value

Brand name generates assets and profits for companies. However, they lack sufficient investments and long-term strategies for brand construction and protection. To raise perception and update the latest information on brand value building and protection in the current economic context, the Vietnam Trade Promotion Agency (Vietrade) will host a seminar on "Building and protecting brand values" on December 3, 2014.

 

The workshop will be attended by representatives from Vietrade, branding specialists, experts from the National Office of Intellectual Property of Vietnam (NOIP) under the Ministry of Science and Technology, representatives from economic organisations and business associations.

 

Floor 7, Building 20 Ly Thuong Kiet - Hoan Kiem - Hanoi, Email: Vietradebiz@gmail.com,