Lam Dong Tourism: Developing Special Products

1:55:53 PM | 26/6/2006

Da Lat Flower Festival 2005 has opened new horizons of development for Lam Dong Tourism. In the coming years, to develop tourism into the key economic sector, Lam Dong should attract more investment projects, create special tourism products and improve human resources.
In 2005, Lam Dong tourism sector focused on offering competitive products and services such as eco-tourism, convalescence, conference and workshop venues while attracting more investment projects to the two tourist zones of Tuyen Lam Lake and Dankia – Golden Spring. By now, Tuyen Lam Lake tourist zone has attracted 23 projects with the total registered capital of VND4,500 billion and the Dankia – Golden Spring project attracted USD1.2 million from Japanese investors). Besides, Lam Dong continues to accelerate the progress of other projects such as Hoang Anh-Da lat convalescence house, Anna Mandara Villas Dalat, Palace I, Tran Hung Dao villa area, Sai Gon – Da Lat hotel, Ngoc Lan Hotel and Giao Thong 06 Hotel... These projects are now under construction, some of which will be completed soon.
Lam Dong tourism sector has basically completed its master plan which provides guidelines for the development of the province’s tourism up to 2010 with vision to 2020. This master plan includes planning for eco-tourism in Da Lat, Lac Duong, Don Duong, eco-tourism and historic vestiges in Tuyen Lam Lake, Dai Ninh Hydroelectric Lake, DamB’ri Waterfall Tourist Zone, Camly-Manglin Tourist Zone, and Langbian cultural festival zone...
While attracting investment projects for tourism development, Lam Dong also attaches special importance to tourism promotion in key markets at home and abroad. The province has gradually introduced the image and tourism potentials of Da Lat – Lam Dong to foreign countries, especially in Europe, America and Asia, and at the same time diversified promotion activities such as building website, participating in various expositions and workshops, organizing the contests of logo design and writing on Da Lat – Lam Dong tourism, voting of outstanding companies in hotels, travel and tourist destinations, and granting the tourism industry’s logo.
However, according to Mr Nguyen Trong Hoang – Director of Lam Dong Provincial Department of Tourism & Trade, the tourism industry should build upon available advantages and improve the capacities of its human resources as well as the competitiveness of products and services. Towards these ends, the industry should address issues of top priority to meet the current demands and ensure sustainable development in the future. Specifically, it is necessary to develop a favorable environment of Da Lat – Lam Dong tourism, including natural landscape as well as social and urban environment so that Da Lat will become a ‘must’ to both domestic and foreign visitors.
The tourism industry has submitted to the local authorities its recommendations on the directions for tourism investment in the coming time, with focus being given to the introduction of tourism development planning, attraction of large-scale projects, and review of existing and potential tourism destinations in Da Lat and other areas.
The industry also attaches great importance to the training of tourism personnel. In order to effectively utilize investment and enhance the competitiveness of tourism products and services, it is imperative to develop an overall strategy as well as specific and appropriate solutions aimed at training and re-training tourism personnel, strengthen the networking between training institutions and diversify training forms and levels. The local tourism industry has proposed that the Vietnam Tourism Administration establish a tourism profession college in Da Lat whose main task is to provide tourism training for Lam Dong province as well as the Central Southern Region and the Central Highlands.
Hong Le