Khanh Hoa Salanganes Nest Soft Drink JSC: Honesty Strengthens Brand

9:51:55 AM | 6/7/2021

As a long-standing brand highly appreciated by consumers for its quality and design, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company always strives in every step to deserve the National Quality Gold Award it garnered. Friendly products made from the true heart affirm its firm foothold in the hearts of customers and partners.

Conquering the international market

Starting from Dien Khanh Premium Salanganes Nest Soft Drink Factory, a subsidiary of State-owned Khanh Hoa Salanganes Nest One-member Company Limited, after many years of operation, the company has gradually gained a firm foothold and greatly contributed the development of Khanh Hoa edible-nest swiftlet brand. Besides, most recently, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company was also proud to be the only company in Khanh Hoa province awarded the National Quality Gold Award by the Prime Minister in 2019 in the major manufacturer category. Mr. Nguyen Khoa Bao, Director of Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company, said, “From the first days of operation, in addition to outperforming the assigned plan, the company always focuses on promoting the tradition of bird-nest industry, honoring the beauty of corporate culture and actively contributing to the society and the community, which are considered the foundation for the company's sustainable development.

Specifically, in 2016 - 2020, the company achieved a lot of major breakthroughs, considered an important turning point for a good start in the new term of 2021-2025. The company was officially transformed into a joint stock company on September 9, 2016, with a registered capital of VND230 billion. In 2017, the company established Khanh Hoa Material Supply Co., Ltd, which produces, processes and trades bird's nest products and, in 2019, it opened a representative office in Vinh Diem Trung Urban Area to facilitate transactions of partners and customers. In 2016 - 2020, the company's revenue and output grew steadily year after year and always exceeded the assigned plan. Typically, in 2020, despite being affected by the COVID-19 pandemic, its revenue and output nearly doubled from 2016 (its revenue was VND861.5 billion in 2016 and VND1,548 billion in 2020, and the output expanded from 83.1 million products to 159 million products).

The biggest effort of the company is always branding and globalizing its products all over the world market, he said. Currently, the company has more than 20 distributors, agents and representative offices in foreign countries such as the United States, Australia, Canada, Russia, Taiwan, Hong Kong and China. Particularly in 2020, the firm successfully exported a shipment of US$11,000 Sanvinest Khanh Hoa swiftlet nest to Cambodia, and its informal cross-border shipment worth VND15 billion to China. The company also actively researched and invested in installing new modern machinery and equipment, scaling up annual production output to nearly 170 million products (initially 5 million products). At the same time, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company invested in building a wastewater treatment system that meets Vietnamese TCCL Grade B standards and treats 900 cubic meters a day; building and expanding two more warehouses of 1,300 square meters and 2,000 square meters, and building a concrete yard of 2,700 square meters to facilitate freight transportation. Moreover, the company opened Sanvinest Khanh Hoa Culinary Restaurant and many showrooms like the Showroom at 18 Thai Nguyen, a showroom on Street A1 in Vinh Diem Trung Urban Area, and a showroom on National Highway 1A in Suoi Hiep commune. The company plans to open more showrooms in Ho Chi Minh City, Phu Tho, Lao Cai, Hai Phong and Phu Yen. The company started construction of the Salanganes raw nest processing factory in Song Cau Industrial Complex, Khanh Vinh, Khanh Hoa.

Brand of health, beauty and wealth

With love and passion for the career, Director Bao and other executives always try to research new products to meet consumer needs and tastes. As for the Sanvinest product line, the company has eight Sanvinest Khanh Hoa bird's nest products (including Sanvinest Khanh Hoa genuine bird's nest, Sanvinest canned sugared/non-sugared bird's nest juice, Sanvinest canned sugared/non-sugared bird's nest drink, Sanvinest sugar/non-sugared bird's nest drink for the elderly, and Sanvinest bird's nest drink for children) and five new Sanest product lines (canned Sanest Kids bird's nest drink, Sanest Cordyceps bird's nest drink, Sanest sugared/non-sugared bird's nest drink for the elderly, and Sanest Kids bird's nest drink). In 2021, the company conducted a scientific research project on healthcare products for all ages from the essence of Khanh Hoa natural bird's nest to diversify product lines towards many potential customer segments.

Mr. Bao said, “More than 1,000 employees are members of a big family. Every member is united and ready to join hands to perform noble deeds for society and the community. For years, the company has actively supported the Fund for the Poor, visited and presented gifts to the Association for the Blind and helped local orphanages and policy-benefited households. The company organized the Sanest marathon race and Sanvinest community health program and raised VND222.2 million for the Fund for the Poor in Khanh Hoa province. In 2020, the company donated an additional VND 150 million supporting flood-hit people in the Central region; presented 5,000 notebooks to children in flooded areas; donated VND300 million to business households, distributors, agents and employees in flooded areas, and gave Tet gifts to poor patients at hospitals in the province. In addition, many programs were organized with the community to prevent the COVID-19 pandemic such as filming video clips on COVID-19 pandemic prevention; subsidizing and giving gifts to employees living in difficulty caused by the COVID-19 pandemic; and offering masks to all employees.

Since the start of 2021, in the face of difficulties caused by the return of the COVID-19 pandemic, Khanh Hoa Salanganes Nest Soft Drink Joint Stock Company determined to propose flexible and quick solutions to ensure effective business operations such as promoting business operations, stepping up sampling marketing, establishing online sales channels, carrying out promotions, taking care of customers to stimulate consumer demand. The company established and rebuilt the potential customer database, increased product coverage through opening showrooms in the provinces to promote and affirm the brand reputation to consumers, and complied with ISO HACCP food safety standards and high product quality requirements.

“Another absolute plus point for the company is, besides the business aspect, the company always respects management, conservation and development of the swiftlet population. Besides, this market is a delicious piece of cake that many companies want to take a bite of, but some disrespect consumer health to make more profit. To protect Khanh Hoa's bird's nest brand and protect the national brand - "Sanvinest, the golden brand of health and beauty", and go on the right track with the goal of becoming the leading brand in Vietnam and the world, the company will focus on modern packaging technology to make the content and look of products most distinctive. Our products are not only a brand of health and beauty, but also a product for the strong development of the nation," he added.

Source: Vietnam Business Forum