Hanoi Quang Binh Beer JSC: Exercising Thrift

2:23:25 PM | 30/12/2014

Despite being heavily afflicted by economic downturn and fierce competition on the beverage market, Ha Noi Quang Binh Beer Joint Stock Company, with its measures to cut costs and rationalise production processes, has lived through hardships and stabilised production.
The company’s production value reached VND168 billion in the first 10 months of 2014, equal to 84 percent of the full-year plan and 14.5 percent over the same period of 2013. The output was 17.2 million liters of beer, equal to 83 percent of the yearly plan and up 11 percent year on year. The company paid VND80.75 billion to the State coffers. Average monthly income for its 195 employees was VND4.5 million. All employees are socially and medically insured.
Director Nguyen Minh Tuan said that to obtain these results, Hanoi - Quang Binh Beer Joint Stock Company changed burning fuel from fossil coal to rice-husk charcoal. This change has two advantages: Cutting input costs by VND1.5 billion and reducing environmental pollution. At the same time, the company also cut power expenses by VND400 million a month by increasing the operation in low hours instead of peak hours (electricity price is VND800 per kWh at low hours and VND2,200 per kWh at peak hours. With these two measures, the company saved more than VND6 billion a year.
Besides, the company attaches much importance to investing in EU-standard beer production equipment and technologies. A wastewater treatment system powered by advanced technologies is operating properly; thus, environment pollution is substantially reduced. Since late 2012, the company built and operated soot-filter boilers to reduce dust released into the environment, especially when the company is applying the ISO22000-2005 quality management system to hygiene and food safety. Since the soot-filter system was put into operation, the surroundings are much cleaner.
Besides, Hanoi - Quang Binh Beer Joint Stock Company has continuously improved product quality, applied reasonable prices and diversified products and services. In September 2014, the company launched a new 450-ml beer bottle for consumers in the central region. Nguyen Huu Hoai, Chairman of Quang Binh Provincial People's Committee, said “Hanoi Beer products have long been favoured by consumers. The beer is fully biologically fermented. Therefore, it ensures the safety to the environment and consumers. The 450-ml green-labelled beer bottle, launched in Quang Binh, is quite reasonable because it fit the needs and interests of local consumers.”
With its right business strategies, the Hanoi - Quang Binh bottled beer is trusted by consumers. Currently, it keeps 15-20 percent of market share in Quang Binh province.
In the future, the company will carry out measures to practice thrift, improve business efficiency, intensify close monitoring of technological processes in production stages, assign supervisors for specific stages, reject substandard products, improve the quality of bottled beer, and boost sales. The company also hopes that the province will have more support policies for Hanoi - Quang Binh Beer Joint Stock Company in particular and local businesses in general to do business and generate jobs for local workers.
Thu Cuc