The livestream promoting traditional craft village products in Thuong Phuc, with embroidery products and Cổ Chất traditional long dresses as highlights, attracted thousands of views, closed nearly 600 orders and generated revenue of about VND400 million. The activity is part of the 100-day peak campaign for digital transformation, aiming to make e-commerce an effective channel for promoting and selling local products.
Vice Chairman of the Thuong Phuc Commune People’s Committee Trần Ngọc Tuân participates in the livestream. Screenshot.
At noon on August 19, Thuong Phuc Commune organized a livestream to promote and introduce traditional craft village products in the area, focusing on embroidery products and traditional long dresses from Cổ Chất Village.
Using a combination of online sales and storytelling about the craft village, the livestream attracted thousands of viewers. The products were introduced directly, giving viewers more information about their origins, materials, designs and the cultural values embedded in each product.
The livestream was organized in a well-prepared and professional manner, generating strong engagement. Photo: Vu Cuong.
Notably, after about three hours of broadcasting, the program closed nearly 600 orders, with total revenue of about VND400 million. The result demonstrates the appeal of traditional craft village products when promoted through new methods suited to the trend of online shopping.
Participating in the livestream, Vice Chairman of the Thuong Phuc Commune People’s Committee Tran Ngoc Tuan emphasized that innovating methods of promoting and selling products is one of the important directions for increasing the value of craft villages, expanding markets and bringing traditional products closer to consumers.
The initial success of the livestream in selling and promoting products has created momentum for Thuong Phuc to develop its digital economy. Photo: Vu Cuong.
According to Vice Chairman of the Thuong Phuc Commune People’s Committee, the locality has many craft villages and traditional products with their own distinctive characteristics. Applying technology, e-commerce and social media platforms not only helps production establishments find customers but also contributes to promoting the image, culture and people of Thuong Phuc.
The Vice Chairman of the Thuong Phuc Commune People’s Committee said that, alongside accelerating digitalization in administrative procedure processing, the commune is particularly focused on supporting residents, production households and businesses in accessing the digital economy, e-commerce and cashless payment methods.
Organizing livestreams to promote craft village products is one of the concrete activities aimed at bringing digital transformation into daily life and production and business activities. Through this, residents not only gain access to technology for carrying out administrative procedures but can also use technology as a tool to create economic value.
It is known that the livestreams promoting the craft village heritage of Thuong Phuc Commune will be held consecutively for 12 weeks. This is a practical activity under the 100-day peak campaign for digital transformation in the area.
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Source: Vietnam Business Forum
